About Edge

Danny Corrigan

Co-Founder, International Growth Specialist

Danny has over 20+ years experience reaching directorship status within International trade. His strategic thinking and an unparalleled knowledge of the International health and beauty sector sets him apart in his field. After spending  years travelling throughout Europe, Middle East, Asia and the USA, Danny has a proven track record implementing distribution strategies for brands taking them from £0 to multimillion enterprises.

Danny  has been an integral part of many UK brands winning The Queen's
Award for International Trade, as well as achieving a number Export Champion Awards from the Department of International Trade for his own expertise and skill set. He is highly skilled in contractual negotiation and looks for long lasting partnerships with customer, many of which have been with him since he started in the industry.

 

Danny founded Edge International to offer an affordable solution for brands allowing access to highly skilled personnel with international expertise, without the high end salary implications especially in this current climate.

Marion Beadle

Co-Founder

Marion has 25+ years experience in Sales reaching  Directorship level and assisting the growth and development of a number of UK brands throughout her career

Marion is a highly skilled negotiator and has worked with leading retailers and distributors across the UK, Europe, North America and Canada, implementing brands that have enhanced the partners offering and provided year on year growth and sustainability for the brand and the customer. 

Marion specialises in product development, often working with retailers to create something unique for their environment facilitating the brands awareness and growth in each territory and staying ahead of the latest trends.  She has a trading background that allows her to understand the brand, from creation to sales, where it should be positioned and how to compete in each category. Overcoming objectives is a speciality,finding solutions for logistics and brand presence in store. Marion prides herself on the countless relationships she has with buyers that have lasted for many years in the industry, and beyond, based on honesty and a true sense of partnership. She has worked across all retail channels with some of the worlds leading retailers 

that include Sephora, Superdrug, Ulta, Douglas, Boots, Lloyds Pharmacy and more…

Lucy Smith

International Brand Consultant

Lucy has over 25+ years experience in sales, reaching Directorship level and started her career selling fax paper, pens and pencils!

 

For the past 8 years + Lucy has worked to develop and grow (often from a standing start) Indi beauty brands within electrical beauty, skincare, bodycare, fragrance and hair care categories, across the UK, EU and EMEA markets. Lucy thrives on building solid partnerships and is open, honest and delivers on promise! Lucy is exceptionally tenacious and thrives on winning new business and gaining new listings. Lucy has a great ability to get along with buyers and can often spot an opportunity where others don’t see one. Lucy is a master at problem solving and has a keen eye for branding that will work and what won't!  Lucy fully understands marketing a brand including all social platforms and appreciates their strengths and weaknesses. Commercially astute, she is very aware of what is necessary in terms of negotiation and does it with honesty, integrity and sometimes a really big calculator! 

 

 

Donna Burton

UK , Europe retail specialist

Donna first and foremost is a highly skilled strategic brand builder with a vast knowledge of the beauty industry to date. With 18 + years experience within the brand and international account management business, she has successfully developed and delivered many new brands over the last two decades. Donna has an extensive repertoire of beauty industry practice for strategic brand management and growth. Her expertise involves sales negotiation, trade marketing, product development, marketing communication and brand planning.

Donna’s impressive portfolio of partnerships include leading international retailers such as Boots, Superdrug, Lloyds Pharmacy, Ocado, Tesco, Sainsbury’s, AS Watson , Manor Waitrose, All Beauty, Very.co.uk, Holland and Barrett and many more.

Throughout her career, Donna has (and continues to) deliver quality results through her knowledge and expertise of the market and other brands, priding herself on knowing her competition and identifying where her partners brand fits, proactively seeking out creative solutions to any problem should one occur - all the while nourishing each and every brand relationship from the outset. With almost two decades of  Account Management experience, Donna is a true walking encyclopaedia of competitive beauty market knowledge and most importantly is honest, kind and fun to work with.