Below The Belt
OUR STORY.
Amongst the thousands of men’s grooming, barber shop & multinational shave / deo brands, no one was focussed on the
hygiene & health of the men’s groin area. Indeed for some reason nothing below a man’s armpit was deemed worthy of attention.
The groin area is breeding ground for bacteria, moisture & odour. Stuck in underpants, no air, hot & sweaty, men’s balls have had to
put up with a lot. Left unchecked bad hygiene has the potential to lead to chafing, fungal, bacterial & yeast infections. We decided things needed to change & created Fresh & Dry Balls, the worlds first product designed to effectively bring good hygiene to men’s groins, treating the discomfort of perspiration & chafing, providing freshness & protection all day long. We recognise that men’s bodies are about more than just the groin area and we offer a range of products providing men with effective head to toe comfort & confidence Our mission is to encourage men to take care of their body & balls, without embarrassment or awkwardness.
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